Your busiest season is exactly when you have zero time to fix what's broken.

That's the trap every mountain town business lives in. By the time you get a quiet week to build something better, the season is already over.

No matter what type of business you run up here:

And then there's the version that's specifically yours:

Property Management

You're managing turnovers, owners and emergency repairs across dozens of properties, with a phone, a spreadsheet and a group text.

Retail Shop

Your inventory decisions for a twenty-week season get made on gut feel in September, and you eat the mistake until spring.

Trades / Home Services

Half your day goes to scheduling, rescheduling, writing proposals and chasing payment instead of doing the work you actually get paid for.

Recreation / Guiding / Rentals

Weather cancels a day and you're issuing refunds and rebooking one phone call at a time.

I've spent 36 years building software. Twenty-three years at IBM, and a sales leader for IBM's Watson AI division from day one, for hundreds of small and medium businesses and Fortune 500 companies worldwide. I live in Breckenridge. I'm bringing that same capability to businesses that could never afford it before.

Fun fact: I worked on the space shuttle software, and the software for the first flip cell phone.

Let's give you back 15 hours a week.

One conversation, no deck. I'll tell you straight whether I can help.

Overview

Two things, one goal

"I do two things: I teach business owners how to actually use AI, in plain English, no jargon. And I build the systems, the virtual employees, that keep a business running through a seasonal town's on-season crunch and off-season lull."

If you're a small business owner in a seasonal town, and you keep hearing you should be "using AI" but nobody's told you how, in your terms, for your business, this is who I built this for.

Education

Learn it yourself

Workshops and training for business owners and teams who want to actually understand AI, not just be told to "use it more."

Automation

Get it built for you

Virtual employees, real systems for scheduling, customer follow-up, inventory, seasonal new employee onboarding, and the admin that eats your week, built around your season, not a generic template.

The problem versus the solution

Most AI advice wasn't written for a business your size

Where you probably are

  • Every AI guide is written for a tech company, not a shop on Main Street.
  • A lot of the people selling "AI help" have never run a business, they used AI to write their own sales page.
  • You're already doing payroll, ordering, marketing, and customer service. There's no spare afternoon to learn a new tool.
  • Off-season, the phone stops ringing. On-season, you can't answer it fast enough.
  • Every season you're retraining a new round of staff, and half of what you taught them walks out the door when they leave.

How this works instead

  • 36 years of real enterprise AI experience, translated into plain English for your business.
  • Practical builds, not experiments: systems that do the repetitive work while you run the business.
  • Priced and scoped for a business your size, not a Fortune 500 IT budget.
  • Built to flex with your season, so the quiet months aren't wasted and the busy months don't break you.
  • New employee onboarding built once and reused every season, so training doesn't restart from zero each time.

Before you ask

Questions people ask me first

"Is this going to replace me or my team?"

No. The goal is to hand back the hours you're losing to work a machine can do, so you and your team can spend them on the parts of the business only a person can do.

"I'm not techy at all, is this over my head?"

That's who this is built for. No jargon, no assumption you've used any of this before. If you can describe your business in plain English, you have everything you need to start.

"I don't have a big budget for this, can I even afford it?"

That's exactly who I built this for. Everything's scoped and priced for a business your size, not a Fortune 500 IT budget, and you only pay for the pieces you actually need. We start with the one thing that'll save you the most time or money first.

"Is my customer data safe?"

Yes. Your data stays yours, it's not used to train anyone else's AI model, and I'll walk you through exactly where it lives and who can see it before we build anything.

"I already tried a chatbot or AI tool once and it didn't help, why would this be different?"

Most of those are generic tools dropped into your business with no setup. What I build is scoped to your actual workflow first, then the AI gets wired in, so it's doing the specific job you need instead of guessing at it.

Meet your AI consultant

Photo coming soon
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Susann Ulrich

Founder, SummitCoastAI · Dillon, Colorado

I've spent 36 years in enterprise technology. Twenty-three of those years were at IBM, where I was a sales leader for IBM's AI Watson division from its very start. Along the way I've built software for hundreds of small and medium businesses and Fortune 500 companies all over the world.

For most of my career, that kind of capability belonged to companies with an unlimited budget. AI changed that math. The same power is available to a shop on Main Street now, if someone translates it into plain English and builds it right.

I'm not learning this from the outside. I've spent my career living inside these systems, and I'm building this business the same way, in real time, which is exactly why people trust me over someone who read about it.

Ready to see what AI can actually do for your business?

Thirty minutes, no pitch deck, no obligation. We'll talk through your business and figure out if this is a fit, together.

Book Your Free Discovery Call